Vega Awards Silver Winner

2023

How Do You Feel About Your Scar

Entrant Company

Wanyue (Luna) Wang

Category

VR & 360 Video (Single) - Best Use of Interactivity

Client's Name

Country / Region

United States

Scars play a role in the development of individuals’ sense of self; people discuss how their scars represent an aspect of their identity and an understanding of whom they have become. This immersive meditation experience guides participants to recall their scar memories and transforms them into artwork by using mental states from EEG Signals (brainwaves). This experience is designed to help individuals heal the pain and trauma caused by their scars, as well as rethink and discover the beauty of their scars.

The experience consists of two phases: Guided Meditation and Exploration of a Generative World. During the meditation phase, the participant will hear and see instructions that guide them to recall memories related to their scars, including causes, shapes, and feelings towards scars. EEG data (brainwaves) will be recorded during this phase and will be used to generate a virtual environment for the second phase. In the second phase, the participant can move their body or use VR controllers to explore the environment generated by the EEG data in virtual reality, accompanied by soothing background music. Everyone gets a unique experience that is private to themselves.

Credits

Wanyue (Luna) Wang
2023
Video / Online Video
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Entrant Company

Alkemy X

Video / Online Video (Campaign) - Technology

Country / Region

United States

2023
Digital Marketing
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Entrant Company

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Digital Marketing (Campaign) - Email Marketing

Country / Region

United States

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Website & Mobile Sites
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Entrant Company

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Website & Mobile Sites - Best Visual Design - Aesthetics

Country / Region

United States

2023
Website & Mobile Sites
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Entrant Company

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Website & Mobile Sites - Best Homepage

Country / Region

United States