Metso Lokotrack® EC Range Teaser

Lokotrack® EC Range represents Metso’s next generation of mobile crushers. Metso wanted to reveal the upcoming lineup in ConExpo 2023 in Las Vegas using a new visual style. The goal was to stand out using a luxurious, mysterious visual language not typically seen in the crushing industry. The teaser balanced between showing enough details of the machines to raise the interest, and not revealing too much, as the product lineup is still in development. Kuubi created the teaser in close collaboration with the client and Aava & Bang.