Vega Awards Gold Winner Winner

2023

Metso Lokotrack® EC Range Teaser

Entrant Company

Kuubi Oy

Category

Video / Online Video (Single) - Business to Business

Client's Name

Metso Finland Oy

Country / Region

Finland

Lokotrack® EC Range represents Metso’s next generation of mobile crushers. Metso wanted to reveal the upcoming lineup in ConExpo 2023 in Las Vegas using a new visual style. The goal was to stand out using a luxurious, mysterious visual language not typically seen in the crushing industry. The teaser balanced between showing enough details of the machines to raise the interest, and not revealing too much, as the product lineup is still in development. Kuubi created the teaser in close collaboration with the client and Aava & Bang.

Credits

Metso
Kirsi Virolainen
Metso
Jarmo Vuorenpää
Kuubi
Jonna Ilvonen
Kuubi
Henri Malkki
Kuubi
Marika Rönkkö
Aava & Bang
Mika Kihlakaski
Aava & Bang
Sami Partanen
Aava & Bang
Timo Tuomola
Aava & Bang
Heikki Hujala
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