Ready Arc Training and Testing Website Redesign

The Pridham Group was hired to redesign the existing website, reduce the content, and simplify the navigation for Ready Arc Training and Testing. We used the existing branding, as this was in place on existing signage and printed marketing materials. Keeping in mind the target market, we used a dark colour palette combined with images from two recent photo shoots.

The Montserrat font family was chosen for both headings and text for its clean look and readability. Large headings were used for the H1 page titles to add boldness to the website. A short video was used as the background on the home page hero section on desktop and laptop versions, along with some animation of the content. Slight text shadows were used to lift the headings from the background images.

The website is fully responsive, with care taken to ensure that some of the animations have static elements on the mobile versions, such as the hover effects on the home page intro boxes and the hero image on the home page.