Turning family feuds into household harmony

What to watch on TV. Whose turn it is to do the dishes. Where to stop for lunch on those long, long car rides. For a lot of families, squabbles follow them wherever they go. And when it comes to setting the temperature, things are no different. A 2023 survey by BC Hydro found that over a quarter of couples reported regularly having “energy-related disagreements”—mostly around temperature control.

We ran with this insight to produce a lighthearted radio spot that positions smart thermostats as the perfect solution to the power struggles at home. The spot opens with a chorus of relatable family bickering regarding the temperature: “It’s so cold in here”, “You’re blocking the fan”, “It’s a sauna in here!”. Just as the commotion reaches its climax, the features of a smart thermostat are showcased by a calming narrator’s voice.

This comedic take on family discord is an effective way to show that when things at home get heated, there’s a cool solution. Offered as part of an Enbridge Gas conservation program, a rebate on wifi-enabled devices is a proven way to help families reduce energy use. By learning your preferences and automatically adjusting the temperature over the course of the day, a smart thermostat can help the whole family stay comfortable while saving. Anytime, anywhere.