2023
Entrant Company
Category
Client's Name
Country / Region
"Edible Bit" is a speculated animated film that envisions how food will be affected and transformed as digital materials become a part of our lives. It explores how existing notions of food will be redefined in this simulated digital world.
Food has always been crafted and presented with a certain level of care, and our brains have developed the ability to judge the quality and safety of food based on visual cues. Our established impressions of food are deeply ingrained. However, in a digital world where traditional methods of food production are disregarded and ingredients are no longer chosen to enhance flavor profiles, where structure is disconnected from texture, and color is just color without associations to toxic substances, food will break free from these constraints and gain an opportunity for creative reinvention.
Food represents a snapshot of human civilization and culture, with the advent of fire and various cooking utensils enhancing our handling of ingredients. This film presents an imaginative take on future food, using cinematic angles and composition to explore scenes, allowing viewers to experience the fresh sensations brought about by these new-generation foods in a familiar setting.
Entrant Company
Gravity Global
Video / Online Video (Campaign) - Business-to-Business (B2B)
Country / Region
United Kingdom
Entrant Company
Work & Co
Website & Mobile Sites - Charitable Organization
Country / Region
United States
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Banner Campaign
Country / Region
United Kingdom