Vega Awards Platinum Winner Winner

2023

'Love Is Blinds' Regional Super Bowl LVII Spot (Ext Version)

Entrant Company

Raindrop Agency

Category

Video / Online Video (Single) - Advertisement

Client's Name

Select Blinds

Country / Region

United States

Raindrop Agency partnered with Select Blinds as a part of their three-year, radical rebranding journey to create a memorable - and slightly flirty - B2C commercial video, that would ensure their products and services would truly stand out through clever messaging and positioning.

When the team brainstormed how to make shopping and installing window coverings easier (and more fun, honestly), we realized buying blinds is kind of like dating - and we’re your perfect match. So what does this mean for their customers? Don’t worry, it’s not a catfish situation. In this episode of "Love Is Blinds," everyone gets to go home with the blinds of their dreams!

In order to bring this vision to life, they enlisted the prolific help of Raindrop - the company's very own ideal match. Raindrop ran with the simple idea of “You’ll love us because we’re easy” and spun it into hilarious reality, incorporating the brand's new color palette and refreshed logo as well as a slew of "in-your-windows" (innuendos) and laugh-out-loud moments from our brilliant talent. With tens of thousands of organic views on YouTube and millions of impressions across social media channels, we're all feeling the "big pick" energy of this ad! The commercial came out so fantastic, the company decided to air it regionally during Super Bowl LVII and at the Phoenix Waste Management Open as well. The ad continues to perform well across digital channels, and is always a fun watch!

Credits

Producer
Holley Gaskill
Director
Kyle Lane
Videographer
Andrew Ferreira
Sound Mixer/Audio
Alexandra Parral
Hair & Makeup Artist
Antonella Annibale
Account Manager
Christian Carrillo-Werling
Lead Scriptwriter
AJ Knox
Scriptwiter
Ryan Hicks
Editor
Kris Hanson
Motion Designer
Erika Ni
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