2023
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Client's Name
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The mission of the site redesign was to improve navigation, make the site more user friendly, and encourage a positive experience for all site visitors. Mindgruve worked to address opportunities for personalization, clearer navigation, and better lead gen functionality. A deep emphasis was also placed on code clean-up (using Semantic HTML5), developing against WCAG 2.1 (accessibility), testing strategies, and adding a stronger analytics framework to the site. First Horizon merged with IBERIABANK, so the additional information that came with the expanded services needed to be added to the site in a manner that felt seamless. The purpose of the new website is to provide information about the bank itself and highlight its mission: a commitment to helping clients achieve their financial dreams through fostering authentic, long-term financial partnerships. The site serves as an educational resource and offers financial planning tools, budgeting tips, and information on topics such as retirement planning, home buying, and managing debt. The site saw improvements after the redesign was implemented:
27% faster page load times
6.5% pages per session
560% increase in leads
Credits
Entrant Company
Create Group for Diriyah Gate Development Authority
Social Media (Campaign) - Social Video
Country / Region
Saudi Arabia
Entrant Company
Le Centre franco
Website & Mobile Sites - Educational / Training
Country / Region
Canada
Entrant Company
Takhir
Apps & Softwares - Best User Interface / Experience
Country / Region
Kazakhstan