Vega Awards Gold Winner Winner

2023

I Put A Spell On You Campaign

Entrant Company

QNY Creative

Category

Social Media (Campaign) - Food & Beverage

Client's Name

Reese Specialty Foods - World Finer Foods

Country / Region

United States

Reese Specialty Foods is an American company dating back to the 1940s, created to provide high-quality, global products to the United States. After almost a century of being a trusted brand for gourmet quality yet affordable foods, Reese Specialty Foods never stopped striving for excellence, continuously assuring they deliver products they are proud to stand behind. Additionally, importing globally sourced goods into the United States allows for the American clientele to discover flavors other than those familiar to them, without even needing to buy a plane ticket.

During last year’s spooky season, Reese Specialty Foods partnered with Jason Marsden and Nikk Alcaraz, to create a highly anticipated sweepstakes and social media content campaign packed with Reese’s finest products and recipes to satisfy consumers’ creepy cravings for Halloween. Tying into the hyper-trending Hocus Pocus 2 premiere parallel to Reese’s Social Halloween Campaign, and partnering with (among others) Jason Marsden, who voiced the cursed cat Thackery Bins in the original Hocus Pocus movie, resulted in added value to Reese’s and Hocus Pocus’s existing audience and extra traction and visibility.

As part of the campaign assets, QNY Creative created the following elements: 1 Campaign reel/animation, 1 newsletter, static posts, a sweepstakes contest, a landing web page, and content recipe creation, among others. These assets were created to drive traffic and awareness for the campaign, focusing on the sweepstakes contest that would drive traffic to the social media channels + the Reese website.

Credits

Creative Director
Ezio Burani
Art Director
Ana Camero
Graphic Designer
Camille Ortiz
Graphic Designer
Marija Schmitt
Chief Marketing Officer
James Ferranti
Social Marketing Director
Campara Rozina de Haan
Project Manager
Marijke Thielen
Voice Over Acting
Jason Marsden
Influencer Partnership
Nikk Alcaraz
World Finer Foods, Director of Marketing
Irene Suhaka
World Finer Foods, Sr. Marketing Manager
Jennifer Leininger
2023
VR & 360 Video
VIZfire | Vega Website Awards 2023 Winner

Entrant Company

VIZfire

VR & 360 Video (Single) - Best 360 Video

Country / Region

United States

2023
Video / Online Video
80's Creative | Vega Website Awards 2023 Winner

Entrant Company

80's Creative

Video / Online Video (Campaign) - Best Audio / Sound Design

Country / Region

Saudi Arabia

2023
Website & Mobile Sites
ArtsBerry | Vega Website Awards 2023 Winner

Entrant Company

ArtsBerry

Website & Mobile Sites - New Category (Website & Mobile Sites)

Country / Region

United States

2023
Website & Mobile Sites
BORN Group | Vega Website Awards 2023 Winner

Entrant Company

BORN Group

Website & Mobile Sites - Fashion

Country / Region

United States