Vega Awards Silver Winner

2023

Gasper Corporate Website

Entrant Company

David Beagin Design

Category

Website & Mobile Sites - Best Visual Design - Aesthetics

Client's Name

Gasper Landscaping, Inc.

Country / Region

United States

It is always a challenge to redesign and organize a website for a company that offers a variety of services and products. Gasper Landscaping, Inc. We first determined the four distinct divisions of Gasper as Landscape Design & Construction, the Home & Garden Showplace, the Exterior Furnishings Gallery, and the do-it-yourself Hardscape & Building Supply. After the Gasper Homepage was designed, each of the divisions has its own division page visually represented by color, photography, descriptive text, and impressive testimonial quotes from clients. The company blog, Expert Advice, covers all four divisions and is placed in the "corporate" menu at the top of the page along with links to coupons, catalogs, and about pages. Each of the four major divisions is accessed through a sub-menu to the right. After accessing one of the divisions, the graphics are changed to meet the sub-branding of the division and users will immediately know which division services are being accessed by the distinct color used. Returning back to the corporate homepage is achieved with a click of the Gasper logo. The Landscape Design & Construction division is the heart of the business. The Featured Projects page of this division reveals captivating videos, before-after sliders, client testimonials, and stunning professional photography of each project. The overall project is included through aerial photos and details are shown with sharp, close-up images. The site was designed so new projects can easily be added and each division page is updated to reflect the current season or holiday. The user is treated to an immersive experience and they can truly understand Gasper's capabilities and offerings after a trip to the Gasper website.

Credits

David Beagin Design
David Beagin
2023
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