Vega Awards Platinum Winner Winner

2023

Provo

Entrant Company

Sunday Afternoon

Category

Digital Illustration (Single) - Poster

Client's Name

Country / Region

United States

Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.

Credits

Designer
Ruiqi Zhou
2023
Website & Mobile Sites
Holition Ltd | Vega Website Awards 2023 Winner
Tommy Hilfiger

Entrant Company

Holition Ltd

Website & Mobile Sites - Best User Experience

Country / Region

United Kingdom

2023
Website & Mobile Sites
Infernozilla | Vega Website Awards 2023 Winner

Entrant Company

Infernozilla

Website & Mobile Sites - Games & Gaming-Related

Country / Region

United States

2023
Digital Marketing
Gravity Global | Vega Website Awards 2023 Winner

Entrant Company

Gravity Global

Digital Marketing (Campaign) - Banner Campaign

Country / Region

United Kingdom

2023
Video / Online Video
Vibelab Agency  | Vega Website Awards 2023 Winner

Entrant Company

Vibelab Agency

Video / Online Video (Campaign) - Best Art Direction

Country / Region

Saudi Arabia