2023
Entrant Company
Category
Client's Name
Country / Region
Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.
Credits
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Branded Content
Country / Region
United Kingdom
Entrant Company
KIVISENSE
Digital Marketing (Campaign) - Food & Beverage
Country / Region
China
Entrant Company
Inspired eLearning
Video / Online Video (Single) - Training
Country / Region
United States