Vega Awards Platinum Winner Winner

2023

Provo

Entrant Company

Sunday Afternoon

Category

Digital Illustration (Single) - Poster

Client's Name

Country / Region

United States

Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.

Credits

Designer
Ruiqi Zhou
2023
Video / Online Video
Gravity Global | Vega Website Awards 2023 Winner

Entrant Company

Gravity Global

Video / Online Video (Campaign) - Green / Eco-Friendly

Country / Region

United Kingdom

2023
Website & Mobile Sites
Work & Co | Vega Website Awards 2023 Winner

Entrant Company

Work & Co

Website & Mobile Sites - E-Commerce

Country / Region

United States

2023
Website & Mobile Sites
Holition Ltd | Vega Website Awards 2023 Winner
Tommy Hilfiger

Entrant Company

Holition Ltd

Website & Mobile Sites - Best User Experience

Country / Region

United Kingdom

2023
Social Media
Fatbird Creative, LLC | Vega Website Awards 2023 Winner
Phenomenon / Pet Supplies Plus

Entrant Company

Fatbird Creative, LLC

Social Media (Single) - Best Use of Video

Country / Region

United States