2023
Entrant
Category
Client's Name
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About The Entry
Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.
Entrant
Gravity Global
Social Media (Campaign) - Corporate Communications
Country / Region
United Kingdom
Entrant
Qinru Zhang
Virtual / Remote Experience - Arts & Culture
Country / Region
United States
Entrant
80's Creative
Video / Online Video (Campaign) - Best Directing
Country / Region
Saudi Arabia