IZEA + Acer, Predator Gaming R6 Invitational

OVERVIEW: In coordination with Acer, IZEA activated two gaming influencers at one of the largest Rainbow Six events of the year, The Rainbow Six Invitation in Montreal, Canada.

To create a unique and engaging experience for fans of the game, IZEA and Acer held an exclusive meet and greet with fans, played rounds of Rainbow Six with fan participation, held giveaways and displayed the latest Acer gaming tech at the event.

IZEA was able to create a successful and memorable activation that showcased Acer’s commitment to the eSport community and their willingness to engage with fans in new and exciting ways.

CAMPAIGN PERFORMANCE: In total, 10 pieces of content were created across Twitter, Instagram, Twitch and YouTube. The primary KPI for the campaign was led by a successful onsite activation but the created content supporting the activation performed strongly with 798K impressions, 10.2K engagements and 379K views.