Aqua

“REAL STORIES, REAL PEOPLE. IT’S WHAT MAKES A STORY MATTERS”

Mission Group's Aqua Waterfront Village in Kelowna, British Columbia, Canada, is a stunning master-planned community comprised of residential condos, townhouses, commercial retail spaces, and an onsite boat club. Situated on the waterfront of Okanagan Lake, the homes and amenity spaces were thoughtfully designed to cultivate the desired lifestyle and elevated experiences of resort-style living.

When we received the project, we knew we needed a great story to praise and represent the magnitude of this enterprise and the lifestyle of its future dwellers.

Storytelling was structured around a man’s birthday. His daughter is visiting him, and he is about to meet his granddaughter who had just been born. Up to that point, the enterprise is not shown as the narrative focus, but as a setting for the story. It is where everything happens and, when the enterprise appears, it mirrors real life: it steals the show and draws the attention in, with its magnificence and grandiosity.