2023
Entrant Company
Category
Client's Name
Country / Region
Lenzing is a producer of specialty fibers made from renewable raw materials and recycled textiles. In this year’s annual report, ‘Advancing circularity’ describes Lenzing’s continued path to championing circularity and inspiring positive action.
The design echoes circularity throughout, and uses three narrative sections telling the stories of sustainability, investment and innovation. At the core of the publication is the dedication of their people who are making circularity happen.
Each of these are headed by cleverly penned statements and crafted video snippets which give the viewer a first glance of these topics and the key theme. Brief digestible summaries are punctuated by vox pops of the people who are part of bringing about change, statistics have been visualised and confusing terms pulled out and simplified for the viewer.
Twinned with the Annual Report is Lenzing’s Sustainability Report – a more statistics based publication. The user experience replicates that of the Annual Report but the narrative is more serious in contrast with the people focused Annual Report.
Entrant Company
Motiv
Website & Mobile Sites - Homepage
Country / Region
Canada
Entrant Company
80's Creative
Video / Online Video (Campaign) - Best Audio / Sound Design
Country / Region
Saudi Arabia
Entrant Company
Work & Co
Website & Mobile Sites - Non-Profit
Country / Region
United States