The Mecum Auction Company

The Mecum Auction Company is a world leader in collector car and motorcycle sales, hosting auctions throughout the US. Because of its ability to successfully craft a comprehensive business solution in-house, Mecum selected Americaneagle.com as its digital partner. Some requirements for the new solution included the ability to automatically generate car lot pages, reduced time-to-market for engaging content creation, and unparalleled performance for end users.

A versatile headless digital solution decoupled the website’s front-end delivery from Mecum’s vast libraries of assets within the systems that store them. The website is powered by the WordPress content management system (CMS), providing second-to-none editing capabilities for Mecum’s internal users. A design strategy was created within WordPress to efficiently utilize pre-structured content blocks. Now, more than 50 templated blocks deliver specific content, such as hero images, carousel promotions, calls-to-action, and more, to any designated page throughout the website, resulting in a significantly reduced time-to-market for new content and campaigns.

In addition to WordPress, Mecum’s headless solution is powered by a combination of best-in-class tools to achieve unprecedented speed, performance, and scalability. They include the following:

- WordPress VIP

- Salesforce Sales Cloud

- Vercel

- Cloudinary

- Algolia

Other prominent features of Mecum’s new website include content listings for upcoming auctions, a media section complete with news articles, podcast episodes, videos, and more, an auto transport functionality to easily schedule and transport cars to and from auction locations, and a financial services functionality which allows collectors to apply for same-day approval. Additionally, customers are able to create member profiles via ‘My Mecum’ functionality for access to an array of membership benefits including a complete history of auction data to approximate values of current offerings.

Mecum’s website launched as planned and ahead of one of its biggest auctions of the year, the Spring Classic in Indianapolis. Through its partnership with Americaneagle.com, Mecum’s new digital experience leverages the power of cutting-edge technology, perfectly positioning it to deliver cohesive, intuitive, and inspiring user experiences to classic car enthusiasts across the country.