Vega Awards Platinum Winner Winner

2023

Why we all love ABBA

Entrant Company

Deutsche Welle

Category

Video / Online Video (Single) - Entertainment

Client's Name

Country / Region

Germany

Their songs have been part of every good party, wedding and karaoke night for decades: the iconic Swedish band ABBA wrote pop history and completely redefined coolness with their catchy melodies.

Their story sounds like a fairy tale: Singers Agnetha Fältskog and Anni-Frid Lyngstad fall in love with songwriters Björn Ulvaeus and Benny Andersson, make music together and celebrate worldwide success: ABBA told this love story perfectly and turned it into music that thrilled millions of listeners.

T´heir music is amazingly complex and sophisticated. With "Waterloo" they achieved their breakthrough in 1974. In the following eight years, the Swedes landed one number one hit after another and wrote music history with their novel pop sound.

Even after the band broke up in 1982, ABBA managed to continue to swim on the wave of success with their music and to inspire new generations of fans: The hashtag ABBA has billions of views on Tiktok!

Their songs are covered by music greats such as Erasure and Cher, Madonna sampled "Gimme", the musical "Mamma Mia" and its film adaptation with Meryl Streep: of course also a global success. The fascination of ABBA's hits seems timeless. After a 40-year break, the four released a new album in 2021. In this episode of Arts Unveiled, we are joined by with musicians, fans and more to find out their recipe for ABBAmania!

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Video / Online Video
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Country / Region

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Country / Region

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Entrant Company

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Country / Region

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