Vega Awards Platinum Winner Winner

2023

The Sims 4

Entrant Company

Alkemy X

Category

Video / Online Video (Campaign) - Games / Gaming

Client's Name

Electronic Arts

Country / Region

United States

To launch a new gameplay experience and expansion packs for The Sims 4, EA's creative team partnered with Alkemy X to make a real-life version of The Sims in a whimsical campaign that playfully suggests people try on new identities, and "find yourselves". Starring singer/songwriter, artist, and internet personality Mxmtoon, the spots see her exploring new personalities including a Victorian ghost, a painter, a bodybuilder, and a toddler all with the help of our visual effects.

By using four body doubles, we created unique Sims characters of our star, MXMTOON with head replacement. This allowed us to turn her into a toddler, a bodybuilder, and a ghost. We also shot multiple plates of each scene to allow us to comp in our ghost character, and all characters were comped using a green screen.

Credits

Director & Executive Creative Director/Alkemy X
Rupert Cresswell
Josh Forbes/Alkemy X
Director
Executive Producer, Live Action/Alkemy X
Nick Pitcavage
Director of Production/Alkemy X
Jim Huie
Associate Producer/Alkemy X
Isaiah Cary
Executive Producer, Post Production/Alkemy X
Sue Fallon
Producer/Alkemy X
Trever Stewart
Editor/Alkemy X
Dave Bradley
VFX Supervisor/Alkemy X
Max Colt
Sound Design/Alkemy X
Bob Schachner
Sound Design/Alkemy X
Mike Taylor
Design & Graphics/Alkemy X
Christine Lim
Assistant Editor/Alkemy X
David Molina Cavazos
Assistant Editor/Alkemy X
Ricky Heidelbaugh
Assistant Editor/Alkemy X
Michael Byrne
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Entrant Company

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Video / Online Video (Single) - Best Writing / Story

Country / Region

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Entrant Company

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Country / Region

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Entrant Company

SYNESTHEZIA - SNTZ.US

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Country / Region

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Entrant Company

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Country / Region

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