Vega Awards Silver Winner

2023

A Customer Journey That Inspires Home Decor Spaces

Entrant Company

CQL

Category

Website & Mobile Sites - Interior / Home D?cor

Client's Name

Lighting New York

Country / Region

United States

Recognized by Newsweek for its “Best Customer Service” in America, Lighting New York is a leading e-retailer in lighting and home décor, helping customers become proud of the spaces they create. Lighting New York came to CQL to transform its commerce ecosystem, complete with new branding, an innovative UX, and a full replatform to Salesforce Commerce Cloud.

The new site illuminates Lighting New York’s high-quality, unparalleled customer journey that leads shoppers seamlessly through 1 million SKUs and showcase its commitment to customer service with anytime access to certified lighting experts.

With a new taxonomy and streamlined navigation, shoppers are offered comprehensive product findability throughout the site, allowing them to shop by home décor categories, brands, rooms, and designers. With over 150 brand pages, Lighting New York provides design bios, access to designer collections, and refinements to narrow down product selections. In addition, product pages feature product collections, recommended products of similar styles, and extensive product details.

Customers typically browse home décor and gather information, then reach out to their expert team via phone or live chat. Knowing the call center is a frequent destination from the website and product experts drive increased average order value (AOV), Lighting New York offers an award-winning concierge experience that provides easy access to their Home Décor & Lighting Experts throughout the customer journey through the website. Experts are available for live chat or calls with shoppers, helping them find the right décor to suit their style and budget.

We all want to be proud of the space we create in our homes, and Lighting New York invites you to an enlightening new way to shop home décor on their website. Visit the experience at LightingNewYork.com.

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