Yahoo AISA Multiverse Buzz Awards Presentation Ceremony

A Real Technology Breakthrough: Bring to LIVE Hong Kong's First-ever Duo Real-World x Metaverse LIVE Music Award Presentation.

With over 19 years of history, the Yahoo Asia Buzz Award is one of the most coveted Award Presentation Music Show held by Yahoo Hong Kong to recognise the top searched music artists and celebrities of the year.

Operated at the intersection of storytelling and technology, Metafission was appointed to create a brand new duo immersive experience for the Award Presentation Ceremony by taking audience interaction to another level.

The use of immersive experience can impact the brain of audiences like a memory of something they did, not something they merely watched or listened to. Through innovation and technology, we've delivered a Web 3.0 audience experience that breaks boundaries in every sense. Audiences were invited to immerse themselves in the live performance which was streaming simultaneously in the real-world AND at the Metaverse.

A fun virtual space called "Yahoo Buzzland" was created at Decentraland, where the LIVE of the Award Presentation Music Show - which is taking place at the HK Int'l Exhibition Centre - was streamed real time for audiences around the world. People from different geographical locations were being linked by a 3D virtual space at the Metaverse. They can feel the artists' powerful voices while enjoying zero-distance interactions, breaking all the boundaries. What's more, audiences can switch up their avatar's most epic and crazy party look to interact freely with the celebrities at the virtual afterparty like never before! Social connection, avatars, immersive 3D world with realistic interactive experiences and virtual goods were all baked into the essential ingredients of the virtual Award Presentation event that constitute a quality metaverse experience.

This personal interaction at the metaverse was deemed by Millennials as an easier channel to establish meaningful connections with their idols, where they can also seek entertainment and enhanced experience that the physical world cannot offer. It was unimaginable and truly groundbreaking with the use of immersive and 3D illustrations technology.