Vega Awards Platinum Winner Winner

2023

Shark Tank India

Entrant Company

White Rivers Media

Category

Social Media (Campaign) - Best Community Engagement (NEW)

Client's Name

Sony LIV

Country / Region

India

Sony Pictures Networks India introduced the international show Shark Tank to India. It is a national stage for business owners and entrepreneurs to pitch business ideas to a group of ‘Sharks’ or potential investors, who decide whether to fund the enterprise or not.

The Hindi-language business reality series can be streamed online on the SonyLIV app and is telecast on the Sony Entertainment Television channel. Its first season premiered during December 20th, 2021 and February 4th, 2022, and went on to win a remarkable response from the audience.

For generations, the Indian middle class has prioritised and encouraged job security over taking their chances with risks of businesses or start-ups. This mindset comes from the fact that these families usually have more mouths to feed and hence more at stake.

Shark Tank India highlighted the rewards that followed the struggle, which initiated a wave of change in the mindset. The series put passionate entrepreneurs from different economic backgrounds in the limelight to show how their innovative ideas translated into life-altering growth and profits.

With the high rate of success of Season 1, a second season soon followed in January 2023

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