FC Dallas Get In The Game Fan Experience

The Major League Soccer team, FC Dallas brought on Groove Jones to help them kick off the season with a new fan experience utilizing our proprietary volumetric scanner system – the XR Avatar Scanner. In the experience, hundreds of fans were scanned and transported onto the pitch at Toyota Stadium, where they got to make the game-winning goal! The event is a once-in-a-lifetime experience where scanned fans receive a personalized FC Dallas video to share on their favorite social media channels.

The system scans the fans and creates a digital double “avatar” which is composited into a video where they are the star. In the “Get In The Game” experience, fans join three FC Dallas players – Paxton Pomykal, Jesus Ferreira, and Paul Arriola on the pitch at Toyota Stadium. Within seconds of being scanned, the fan received an email with an image of their scan and a link to their video.

People were amazed when they clicked the link to watch their video. We created an exciting game cinematic starring the FC players and the fan. Together they run down the pitch, passing the ball to each other, for a dramatic game-winning play, where the fan makes the winning score.

Fans get to see themselves in a video that is impossible to recreate in real life. This is something that can only be dreamed up in a Hollywood movie.

The “Get In The Game” fan experience was open to everyone who attended the FC Dallas and Colorado Rapids match. The event was held in the Gallagher Club at Toyota Stadium in Frisco, Texas, adjacent to the National Soccer Hall of Fame. Inside the Gallagher Club, fans lined up to get scanned.

“The scanner system delivered more than what we were expecting,” says Jerome Elenez, Vice President of Marketing of FC Dallas. “Over 2 nights we had hundreds of fans participate in a truly unique, once-in-a-lifetime fan experience. Everyone walked away with a great memorable moment that they could then share with thousands of other FC Dallas fans. Creating a real FOMO moment.”