Vega Awards Gold Winner Winner

2023

6AM City Newsletters: Local Everywhere

Entrant Company

6AM City

Category

Owned Media (Campaign) - eNewsletter

Client's Name

Country / Region

United States

This entry presents five newsletters produced in local markets by 6AM City, the fastest growing newsletter-first local media company in the nation. 6AM City Editors deliver hyperlocal digital newsletters that educate and activate our readers by providing dialogue in the positive to support responsible local growth and development in cities across the US, ultimately serving as drivers of local economies and motivating our audiences to become more engaged community members.

This selection showcases some of our most exemplary and impactful content in a variety of areas, from high-profile civic topics to architecture and local food. Editors covered breaking stories in their markets, updating readers on a historic minimum wage raise in San Diego, CA, and on the expansion of a heavily-trafficked MBTA subway line in Boston, MA. Editors in Lakeland, FL drove the news by looking at a local issue (the legality of shipping containers in the city) and polling readers for their opinion on the matter, catalyzing a vote shortly thereafter that resulted in approving the use of shipping containers for businesses. A hot sauce roundup from Asheville, NC celebrated local products through a tasting. Locally-driven curiosity about a genetic engineering company working on “de-extinction,” prompted an in-depth interview in Austin, TX.

We have created a product designed to keep readers coming back through the use of thoughtful visual elements and our signature style, characterized by our branding and simplicity, our conversational voice, and our informative neutral tone. Our newsletter invites readers into a conversation about their local communities, bringing people together in a media landscape that often feels fractured and divisive.

Credits

City Editor/COLAtoday
David Stringer
Senior City Editor/SDtoday
Michael Beausoleil
Senior City Editor/AVLtoday
Laura Hackett
City Editor/BOStoday
Sara Frazier
City Editor/LALtoday
Rilee Delgado
2023
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Entrant Company

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