Vega Awards Gold Winner Winner

2023

NuAura MedSpa Website

Entrant Company

ID International

Category

Website & Mobile Sites - Aesthetics

Client's Name

NuAura MedSpa

Country / Region

United States

A hospital surgeon in Oroville, California saw a real need in the area for an aesthetic MedSpa. After business planning and finding the location, he contacted ID Design and Web to make the brand a reality. Following our research, we decided to start our process with what his industry likes best; to envision a relevant brand story that would partner well with natural graphic imagery and in-bound marketing strategies online. We selected fennel flowers because: “For us, fennel flowers look like beautiful, natural fireworks, and that’s what we offer – natural fireworks for your skin, your body, and your well-being everyday.”  Fennel flower images suit the target audiences, the office and clinic rooms décor, as well as facility signage, website and in-bound social media strategies.

This brand planning set the pace for the website and online brand development. We primarily designed the NuAura website to feel modern and attractive in the handheld environment. With parallax features and in-bound marketing strategies, we set up this keyword-heavy website to not only attract the Google bots, but to also inform the target audiences, while selling them the feelings that they want to have, and hiring the aesthetic services to get them there.

On the NuAura Medspa website the brand story is proudly displayed along with their fennel flower logo, reminding the customer of what they really want from NuAura, natural fireworks for their skin, their body, and their well-being. Mission accomplished.

Credits

Designer
Mathew Jacobs
2023
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