Vega Awards Canopus Winner Winner

2022

LEGO Star Wars: The Skywalker Saga

Entrant Company

Mod Op LLC

Category

Social Media (Campaign) - Entertainment

Client's Name

Warner Bros. Interactive Entertainment

Country / Region

United States

Mod Op journeyed to a galaxy far, far away as we launched a dynamic social media campaign for WBIE’s fastest selling LEGO game to date—LEGO Star Wars: The Skywalker Saga.

Kicking off in parallel to the overall campaign strategy, our approach for Social Media was centered around engaging fans directly, specifically speaking to parents & kids, adult fans, and core gamers.

By activating these key segments, our goals were to:

• Amplify fan excitement

• Revitalize social channels

• Reward existing fans

To achieve this, we created content that was approachable and entertaining to new and returning fans alike, focusing on sharing new game details, tidbits of lore, and celebrating the LEGO Star Wars fandom.

Moreover, the tone of the content was always true to the LEGO Star Wars brand, clever, tongue-in-cheek, and always enthusiastic. Throughout the duration of the campaign fan engagement was incredibly positive, with users sharing their excitement for the release, and in the case of our Profile Photo Pack activation, working together to locate favorites from a massive 350+ photos to choose from. The social campaign's result drove awareness, fostered engagement, and spurred sales figures that shattered expectations.

2022
Video / Online Video
Merkle | Vega Website Awards 2022 Winner
Maggiano's Little Italy

Entrant Company

Merkle

Video / Online Video (Campaign) - Restaurant / Café

Country / Region

United States

2022
Social Media
Proscalar, LLC | Vega Website Awards 2022 Winner

Entrant Company

Proscalar, LLC

Social Media (Campaign) - Public Service / Activism

Country / Region

United States

2022
Video / Online Video
Northern Arizona University | Vega Website Awards 2022 Winner

Entrant Company

Northern Arizona University

Video / Online Video (Single) - Toy & Hobby

Country / Region

United States

2022
Website & Mobile Sites
Proofpoint | Vega Website Awards 2022 Winner
Proofpoint

Entrant Company

Proofpoint

Website & Mobile Sites - Blog

Country / Region

United States