Vega Awards Centauri Winner Winner

2022

SafeOC

Entrant Company

Communications LAB

Category

Website & Mobile Sites - Public Relations

Client's Name

SafeOC

Country / Region

United States

Safe OC is a localized version of the national “If You See Something, Say Something®” anti-terrorism public awareness campaign. The campaign is focused on publicizing how an alert public plays a critical role in keeping Orange County safe. Together, the community can work together to fight back against local threats to public safety.

If You See Something, Say Something® is part of the U.S. Department of Homeland Security’s (DHS) national anti-terrorism public awareness initiative, and has two primary focuses:

To raise public awareness of the indicators of terrorism and terrorism-related crimes.

To emphasize the importance of reporting suspicious items (e.g. an unattended bag in a public place) and behaviors (e.g. someone trying to break into a restricted area) to local law enforcement.

This initiative does not promote spying on others, or making judgments based on beliefs, thoughts, ideas, expressions, associations, or speech unrelated to criminal activity.

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