2022
Entrant Company
Category
Client's Name
Country / Region
Safe OC is a localized version of the national “If You See Something, Say Something®” anti-terrorism public awareness campaign. The campaign is focused on publicizing how an alert public plays a critical role in keeping Orange County safe. Together, the community can work together to fight back against local threats to public safety.
If You See Something, Say Something® is part of the U.S. Department of Homeland Security’s (DHS) national anti-terrorism public awareness initiative, and has two primary focuses:
To raise public awareness of the indicators of terrorism and terrorism-related crimes.
To emphasize the importance of reporting suspicious items (e.g. an unattended bag in a public place) and behaviors (e.g. someone trying to break into a restricted area) to local law enforcement.
This initiative does not promote spying on others, or making judgments based on beliefs, thoughts, ideas, expressions, associations, or speech unrelated to criminal activity.
Entrant Company
DesignHammer
Website & Mobile Sites - Non-Profit
Country / Region
United States
Entrant Company
Underknown
Video / Online Video (Campaign) - Educational
Country / Region
Canada
Entrant Company
Bottle Rocket Media
Video / Online Video (Campaign) - Branding
Country / Region
United States