Vega Awards Centauri Winner Winner

2022

SafeOC

Entrant Company

Communications LAB

Category

Website & Mobile Sites - Public Relations

Client's Name

SafeOC

Country / Region

United States

Safe OC is a localized version of the national “If You See Something, Say Something®” anti-terrorism public awareness campaign. The campaign is focused on publicizing how an alert public plays a critical role in keeping Orange County safe. Together, the community can work together to fight back against local threats to public safety.

If You See Something, Say Something® is part of the U.S. Department of Homeland Security’s (DHS) national anti-terrorism public awareness initiative, and has two primary focuses:

To raise public awareness of the indicators of terrorism and terrorism-related crimes.

To emphasize the importance of reporting suspicious items (e.g. an unattended bag in a public place) and behaviors (e.g. someone trying to break into a restricted area) to local law enforcement.

This initiative does not promote spying on others, or making judgments based on beliefs, thoughts, ideas, expressions, associations, or speech unrelated to criminal activity.

2022
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