Burr & Forman

Burr & Forman, one of the largest law firms in the United States and one of the leading law firms in the South, developed a new, brand-forward site to showcase its wide-ranging experience. The home page uses a highly unusual morph where the home page hero image transforms into its logomark on scroll, representing the idea of putting the firm's brand on everything it does and immediate inviting the site visitor to search and dive deeper. As the site visitor digs deeper into the site, they meet with statistics and other supporting information and stories that relay the prowess of the firm.

The website has helped reinforce Burr & Forman as one of the leading law firms in the South. In terms of tangible metrics, it has led to a many-fold increase in page hits and longer page visits and accolades from clients, peers, and the community at large.