Vega Awards Arcturus (3rd Place) Winner

2016

One Moment

Entrant Company

True North Inc.

Category

Video / Online Video - Writing / Story

Client's Name

Make-A-Wish America

Country / Region

United States

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

Credits

Executive Producer
Daniel Brown
Creative Director
Vicky Wetterer
Editor
Maryah Arangio
Writer
Sean Sullivan
Production Manager
Nesara Kishor
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Entrant Company

DreamUp Media

Website - Food and Beverage

Country / Region

United States

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Entrant Company

A. Hoffman Awning Company

Social Media - Best Writing

Country / Region

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Entrant Company

Pinkston Group

Website - School / University

Country / Region

United States

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Entrant Company

Digital Natives Group

Social Media - Social Presence

Country / Region

United States