United States
2016
Entrant Company
Category
Client's Name
Sub-Category
The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.
Credits
Entrant Company
brain script GmbH
Category
Documentary / Public Service
Entrant Company
UpShift Creative Group
Category
Real Estate
Entrant Company
Upp B2B
Category
Manufacturing
Entrant Company
DynamiX
Category
Broadcasting, Radio & Television