One Moment

Entrant Company

True North Inc.

Category

Video / Online Video

Client's Name

Make-A-Wish America

Sub-Category

Writing / Story

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

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Credits

Executive Producer Daniel Brown

Creative Director Vicky Wetterer

Editor Maryah Arangio

Writer Sean Sullivan

Production Manager Nesara Kishor