2016
One Moment
Entrant Company
True North Inc.
Category
Video / Online Video - Writing / Story
Client's Name
Make-A-Wish America
Country / Region
United States
The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.
Credits
Entrant Company
Gravity Works Design & Development
Website - Events
Country / Region
United States
Entrant Company
UpShift Creative Group
Website - Restaurant
Country / Region
United States
Entrant Company
DynamiX
Website - Copy or Writing
Country / Region
United States
Entrant Company
MSM DesignZ, Inc.
Website - Restaurant
Country / Region
United States