United States

2016

One Moment

Entrant Company

True North Inc.

Category

Video / Online Video

Client's Name

Make-A-Wish America

Sub-Category

Writing / Story

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

Credits

Executive Producer Daniel Brown
Creative Director Vicky Wetterer
Editor Maryah Arangio
Writer Sean Sullivan
Production Manager Nesara Kishor
2016
Canada
Kelowna Airport

Entrant Company

Upanup Studios

Category

Transportation

2016
United States

Entrant Company

Scorpion

Category

Professional Services

2016
United Kingdom
Global ILabs Ltd

Entrant Company

Global iLabs Ltd

Category

Best Technology

2016
Poland

Entrant Company

Category

Media Streaming