Vega Awards | Arcturus (3rd Place)

United States

2016

One Moment

Entrant Company

True North Inc.

Category

Video / Online Video

Client's Name

Make-A-Wish America

Sub-Category

Writing / Story

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

Credits

Executive Producer Daniel Brown
Creative Director Vicky Wetterer
Editor Maryah Arangio
Writer Sean Sullivan
Production Manager Nesara Kishor
2016
United States
Mr. Clean Car Wash

Entrant Company

DynamiX

Category

Automotive

2016
United States
Trade Commission of Spain

Entrant Company

Digital Natives

Category

Tourism

2016
United States
Naturoco

Entrant Company

ArtVersion

Category

Shopping