Vega Awards Canopus Winner Winner

2022

Summer Science Exhibition visitors skyrocket by 375%

Entrant Company

Contra Agency

Category

Virtual / Remote Experience - Science & Education

Client's Name

The Royal Society

Country / Region

United Kingdom

The client

The Royal Society is the independent UK science academy, dedicated to promoting excellence in science. Its flagship annual public engagement event, The Summer Science Exhibition, has been running since 1778 and showcases cutting-edge research to a range of audiences.

The challenge

After COVID swept the nation forcing thousands of live events to cancel, the Royal Society needed to create a fully digital experience for The Summer Science Exhibition, fast. Contra was challenged to create an immersive 3D exhibition environment within a three-month deadline.

The strategy

Conduct a content audit and plan taxonomy. Research creatives and build moodboards, initial sketches, and design renders. Create iconography and build 3D environments with microinteractions. Conduct user testing and action iterations. Launch web application.

The results

450,000 video views.

- - -

182& increase in site traffic YoY.

- - -

60,000 visitors to the hub.

The feedback

"Contra delivered a really creative and practical solution that hit our brief, budget and tight deadline. With great feedback from visitors and over 450,000 video views, we were really happy with the results."

-- Rob Rutter, Head of Digital Marketing and Engagement at The Royal Society

Credits

Director
Ben Edge
Director
Roberto Ciarleglio
Head of Marketing
Callum Hornigold
Digital Project Manager
Alana Foley-Keane
Designer
Julian Thomas
Developer
Yugo Ito
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