2022
Entrant Company
Category
Client's Name
Country / Region
The client
The Royal Society is the independent UK science academy, dedicated to promoting excellence in science. Its flagship annual public engagement event, The Summer Science Exhibition, has been running since 1778 and showcases cutting-edge research to a range of audiences.
The challenge
After COVID swept the nation forcing thousands of live events to cancel, the Royal Society needed to create a fully digital experience for The Summer Science Exhibition, fast. Contra was challenged to create an immersive 3D exhibition environment within a three-month deadline.
The strategy
Conduct a content audit and plan taxonomy. Research creatives and build moodboards, initial sketches, and design renders. Create iconography and build 3D environments with microinteractions. Conduct user testing and action iterations. Launch web application.
The results
450,000 video views.
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182& increase in site traffic YoY.
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60,000 visitors to the hub.
The feedback
"Contra delivered a really creative and practical solution that hit our brief, budget and tight deadline. With great feedback from visitors and over 450,000 video views, we were really happy with the results."
-- Rob Rutter, Head of Digital Marketing and Engagement at The Royal Society
Credits
Entrant Company
MarcoFeng.com
Website & Mobile Sites - Travel / Tourism
Country / Region
United States
Entrant Company
Work & Co
Website & Mobile Sites - E-Commerce
Country / Region
United States
Entrant Company
Bold Content Video
Video / Online Video (Campaign) - Educational
Country / Region
United Kingdom