2022
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Our world is filled with beautiful places and amazing people. Many travel sites and bloggers talk about those things, but Big Guy Big World approaches the travel world from different perspectives.
Often, plus-size travelers find struggles with travel, accommodations and excursions that their smaller counterparts do not share. This can lead to uncertainty and fear of embarrassment, eventually preventing travel. While the site does not focus exclusively on plus-size travelers, it does use their perspective. Discussions of trips are frank about the assessments of accommodation space, travel tips and the physical challenges one may face. When not discussing specific trips, the site offers tips on things like air travel, RV’s and cruises, as well as product suggestions to make travel more enjoyable.
From the start, Big Guy Big World has focused on inclusion. It chronicles the travels of a plus-size traveler and his diverse group of companions. It gives the plus-size reader the opportunity to see others like themselves enjoying our Big World. The site has highlighted inclusiveness within the LGBT+ community as well. It has been an important part of the site to have everyone represented and leave no one feeling excluded.
For extra fun, Big Guy Big World has provided for some travelers to come on trips that they may not otherwise have been able to take. Sharing the wider world is a cornerstone of the site. Sharing it in person is a bonus.
The goal has been a site that can serve as an encouragement for people to step out of their comfort zone and experience all the wonder and variety that the world has to offer. To realize that we all have our place in the world and that there are experiences just waiting to be had.
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Digital Marketing (Campaign) - Banner Campaign
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Website & Mobile Sites - Telecommunications
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Country / Region
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