Vega Awards | Arcturus (3rd Place)

United States

2016

One Moment

Entrant Company

True North Inc.

Category

Video / Online Video

Client's Name

Make-A-Wish America

Sub-Category

Editing

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

Credits

Executive Producer Daniel Brown
Creative Director Vicky Wetterer
Editor Maryah Arangio
Writer Sean Sullivan
Production Manager Nesara Kishor
2016
Germany
This website is supported by the European Journalism Center with funding from the Bill & Melinda Gates Foundation

Entrant Company

Interactive Team @WeltN24 GmbH

Category

Organizations / Non-Profit

2016
United States
Naperville Area Chamber of Commerce

Entrant Company

Paul Gregory Media

Category

Branding / CI

2016
United States
Shore Cake Supply

Entrant Company

DreamUp Media

Category

Food and Beverage

2016
Sweden
Christian Söderholm

Entrant Company

Christian Söderholm

Category

Native Advertising