2016

One Moment

Entrant Company

True North Inc.

Video / Online Video - Editing

Client's Name

Make-A-Wish America

Country / Region

United States

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

Click Here if website is not loaded.

Credits

Executive Producer

Daniel Brown

Creative Director

Vicky Wetterer

Editor

Maryah Arangio

Writer

Sean Sullivan

Production Manager

Nesara Kishor