2016
Entrant Company
Category
Client's Name
Country / Region
The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.
Credits
Entrant Company
Multipleoutlet Productions
Video / Online Video - Editing
Country / Region
United States
Entrant Company
Global iLabs Ltd
Mobile Apps / Sites - Business
Country / Region
United Kingdom
Entrant Company
DynamiX
Website - User Experience
Country / Region
United States