2016

One Moment

Entrant

True North Inc.

Video / Online Video - Editing

Client's Name

Make-A-Wish America

Country / Region

United States

The One Moment video was created to help Make-A-Wish acquire new donors. The strategy was to inspire, rather than use common tropes of sadness and desperation. By focusing on positivity, the agency highlighted wish stories to illuminate that a wish is a turning point that helps healing and recovery, and elevated the organization's brand to motivate support.

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Credits

Executive Producer

Daniel Brown

Creative Director

Vicky Wetterer

Editor

Maryah Arangio

Writer

Sean Sullivan

Production Manager

Nesara Kishor