2022
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Over the last few years, influencer marketing has seen unprecedented growth and has since taken the digital marketing world by storm. With the capacity to drive followers in the direction of a brand's product, Bioré knew the logical next step was to enter the fray with some of the most recognizable names in the space. Ready to meet Gen Z where they are, Bioré turned to United Esports to raise awareness of their iconic Pore Strips product within gaming audiences. With countless online skincare communities flocking to Twitch to share tips, regimens, and product reviews, United Esports knew it was the perfect platform for Bioré to find new fans.
With expert guidance from United Esports, not only was Bioré able to extend their brand into the esports and gaming space, but they also drove visibility for a notoriously under-tapped market - women in gaming.
United Esports helped Bioré enter the gaming space with a splash in a thoughtful departure from male-centric esports campaigns. Featuring fun, authentic, and female-focused creative that organically overperformed and far exceeded KPIs, Bioré was able to create a strong foundation for continuing to build its brand presence within the gaming space.
Credits
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Zcast Productions
Podcast (Campaign) - Best Host
Country / Region
United States
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efelle creative
Website & Mobile Sites - E-Commerce
Country / Region
United States
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Clarity Partners, LLC
Website & Mobile Sites - School / University
Country / Region
United States