Vega Awards Centauri Winner Winner

2022

Bioré Pore Stips - You’ll F#%&!^g Swear By Them

Entrant

United Esports

Category

Social Media (Campaign) - Influencer Marketing

Client's Name

Bioré

Country / Region

United States

Gallery

About The Entry

Over the last few years, influencer marketing has seen unprecedented growth and has since taken the digital marketing world by storm. With the capacity to drive followers in the direction of a brand's product, Bioré knew the logical next step was to enter the fray with some of the most recognizable names in the space. Ready to meet Gen Z where they are, Bioré turned to United Esports to raise awareness of their iconic Pore Strips product within gaming audiences. With countless online skincare communities flocking to Twitch to share tips, regimens, and product reviews, United Esports knew it was the perfect platform for Bioré to find new fans.

With expert guidance from United Esports, not only was Bioré able to extend their brand into the esports and gaming space, but they also drove visibility for a notoriously under-tapped market - women in gaming.

United Esports helped Bioré enter the gaming space with a splash in a thoughtful departure from male-centric esports campaigns. Featuring fun, authentic, and female-focused creative that organically overperformed and far exceeded KPIs, Bioré was able to create a strong foundation for continuing to build its brand presence within the gaming space.

Featured Media

Credits

ounder & CEO of United Esports
Felix LaHaye
Chief Creative Officer of United Esports
Justin Woychowski
Account Manager of United Esports
Hobbs Christopher
Editor
Danyon Corcoran
rand Manager, Bioré Skincare at Kao Corporation
Erin Hall
Senior Brand Manager, Digital Communications, Biore US
Andrea Grunow
2022
Video / Online Video
Go Forth Marketing | Vega Website Awards 2022 Winner
Carolina Core FC

Entrant

Go Forth Marketing

Video / Online Video (Single) - Documentary - Long Form (>5 mins)

Country / Region

United States

2022
Video / Online Video
Parker Realty | Vega Website Awards 2022 Winner

Entrant

Parker Realty

Video / Online Video (Single) - Real Estate

Country / Region

United States

2022
Video / Online Video
Bold Content Video | Vega Website Awards 2022 Winner

Entrant

Bold Content Video

Video / Online Video (Single) - Technology

Country / Region

United Kingdom

2022
Website & Mobile Sites
State Farm Insurance Company | Vega Website Awards 2022 Winner

Entrant

State Farm Insurance Company

Website & Mobile Sites - Insurance

Country / Region

United States