Vega Awards Centauri Winner Winner

2022

Bioré Pore Stips - You’ll F#%&!^g Swear By Them

Entrant Company

United Esports

Category

Social Media (Campaign) - Influencer Marketing

Client's Name

Bioré

Country / Region

United States

Over the last few years, influencer marketing has seen unprecedented growth and has since taken the digital marketing world by storm. With the capacity to drive followers in the direction of a brand's product, Bioré knew the logical next step was to enter the fray with some of the most recognizable names in the space. Ready to meet Gen Z where they are, Bioré turned to United Esports to raise awareness of their iconic Pore Strips product within gaming audiences. With countless online skincare communities flocking to Twitch to share tips, regimens, and product reviews, United Esports knew it was the perfect platform for Bioré to find new fans.

With expert guidance from United Esports, not only was Bioré able to extend their brand into the esports and gaming space, but they also drove visibility for a notoriously under-tapped market - women in gaming.

United Esports helped Bioré enter the gaming space with a splash in a thoughtful departure from male-centric esports campaigns. Featuring fun, authentic, and female-focused creative that organically overperformed and far exceeded KPIs, Bioré was able to create a strong foundation for continuing to build its brand presence within the gaming space.

Credits

ounder & CEO of United Esports
Felix LaHaye
Chief Creative Officer of United Esports
Justin Woychowski
Account Manager of United Esports
Hobbs Christopher
Editor
Danyon Corcoran
rand Manager, Bioré Skincare at Kao Corporation
Erin Hall
Senior Brand Manager, Digital Communications, Biore US
Andrea Grunow
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