Vega Awards Centauri Winner Winner

2022

Screaming Peacock Coffee Packaging Logo and Packaging Design

Entrant Company

Mad Men Marketing

Category

Digital Illustration (Single) - Packaging

Client's Name

Screaming Peacock Coffee

Country / Region

United States

Screaming Peacock utilized creative design, repurposed construction salvage & shear determination to restore a vacant, century old building into a cozy café. Their previous successes paved the way for their newest development – a premier coffee roasting facility just steps from Flagler College in the nation's oldest city of St. Augustine, Florida.

And it is within that new structure that owners Craig and Stacey now operate a small-batch, specialty roastery, customizing artisan coffees within screaming distance of the Fountain of Youth peacocks.

The classic serif typeface paired with the rustic and distressed design elements create an elegant steampunk aesthetic that speaks to the uniqueness and history of St. Augustine, Florida. To successfully highlight steampunk elements, we reimagined a peacock’s plume and feathered eyes as mechanical gears, creating a focal point and depth. The blue color and shape utilized in the packaging is emblematic of the peackock's feathers.

Credits

Art Director - Mad Men Marketing
James Chakhtoura
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