Imerys.com: From 60+ Websites to One Digital Ecosystem

Imerys digital presence was scattered across 60+ niche websites created over ten years in disparate styles and platforms. This incohesive digital image created many challenges and didn’t reflect the new corporate vision. Imerys wanted to move away from a siloed multi-website experience and complex offering visibility to a customer-centric digital experience built around reinforced story-telling, engaging customer journeys and efficient lead management.

The ELEKS team helped Imerys deliver a seamless digital ecosystem with 600+ pages of business and corporate content and a depth unique to the speciality minerals industry. Imerys.com leverages SEO and compelling product stories that are interconnected and easily accessible to customers to make informed purchase decisions.

With the new Imerys.com, the company was able to strengthen its exceptional market expertise and provide a premium experience across products, resulting in better customer satisfaction. After a year of operation, Imerys average monthly leads increased by 15%, and monthly traffic increased by an average of 40% compared to its previous multi-site offering.