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Truth About SMA

Entrant Company

LSD The Agency


Website & Mobile Sites - Pharmaceuticals

Client's Name

Biogen Canada

Country / Region



Biogen Canada recognized an immediate need to provide patients and their families with

consolidated information. This includes important topics and questions to consider when speaking

to their doctors in order to have meaningful conversations and make well-informed decisions.

Biogen worked with LSD The Agency to develop an unbranded, educational website called

“The Truth About SMA” to inform patients, caregivers and the general public about SMA

treatment options and important considerations.

The site is in its second evolution, evolving from a True/False quiz to a comprehensive source

for SMA information. Both the content and creative were refreshed to be current, impactful,

and relevant. But the objective remained the same – provide patients and their families with

the knowledge they needed to make informed decisions.

The Details:

With the treatments all drastically different, it

was important to create an objective resource

for patients and their families that could:

1. Represent all available treatments on the

market in Canada

2. Identify key considerations and questions

that patients and their families might want to

ask their physicians through their treatment

journey and decision-making process

Long-term Viability:

The website was designed to allow

information to be easily updated and

ensure accurate and up to date information

was available. The comparison style of the

website also provides information in a way

that is easily digestible for patients/families

and makes it easy for them to review

information side by side.

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