2022
Palawan Pawnshop Kasambahay Kasambuhay 2021
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
Palawan Pawnshop - Palawan Express Pera Padala
Country / Region
Philippines
Despite their vital role in over 1M Filipino families, kasambahays (domestic helpers) and their employers fail to see the true value of their role. As kasambahays’ go-to money remittance center, Palawan Pawnshop set to empower kasambahays with the Kasambahay Kasambuhay Recognition Program to empower and give the most hardworking and committed kasambahays the recognition they deserve!
Credits
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