Vega Awards Centauri Winner Winner

2022

The Pen Pal Project - WeAreTeachers + USPS

Entrant Company

WeAreTeachers

Category

Digital Marketing (Campaign) - Integrated Campaign

Client's Name

USPS

Country / Region

United States

In partnership with USPS, WeAreTeachers matched 25,000 classrooms to become pen pals and exchange letters. Students wrote letters to each other four times throughout the 2021-2022 school year. Each classroom received a free kit including a poster and activities to learn about writing a friendly letter, cards to write their first pen pal letter to another student, as well as envelopes to send the letters to their partner classroom.

Through a robust, integrated social campaign we spread the word about this exciting program and invited teachers to sign up. Through these efforts, we were able to fill all 25,000 spots in the program. That means an estimated 650,000 students corresponded with each other and learned about letter writing! Through Instagram, Facebook, Twitter, and Pinterest our team created a strategic campaign that reached teachers across the United States.

2022
 
CA Student Living | Vega Website Awards 2022 Winner

Entrant Company

CA Student Living

Digital Marketing (Campaign) - Branding / CI

Country / Region

United States

2022
 
JAM Direct | Vega Website Awards 2022 Winner

Entrant Company

JAM Direct

Digital Marketing (Campaign) - Brand Strategy

Country / Region

United States

2022
 
The Glue, LLC | Vega Website Awards 2022 Winner
The City of West Hollywood

Entrant Company

The Glue, LLC

Website & Mobile Sites - Government

Country / Region

United States

2022
 
SVEN | Vega Website Awards 2022 Winner

Entrant Company

SVEN

Social Media (Campaign) - Family, Parenting & Kids

Country / Region

Philippines