Vega Awards Canopus Winner Winner

2022

KCA Charity Animation

Entrant Company

Bold Content Video

Category

Video / Online Video (Single) - Non-Profit

Client's Name

Kidney Cancer Association

Country / Region

United Kingdom

The Kidney Cancer Association has been instrumental in evolving kidney cancer from a disease with a few treatment options, to one with a future of hope and promise as a result of their hard work approving treatments, facilitating research and running clinical trials. KCA approached us to create their 30th anniversary video and we pitched this idea for an animation as we wanted their video to go above and beyond in their endeavours to build momentum and further raise awareness for the amazing work they do. In terms of the narrative, the story follows a young girl who loses her father in the 90s to kidney cancer, but she forges her own path through life, becoming a doctor and helping patients become cancer-free. We are big believers in telling stories that elicit an emotional response. A video has the power to evoke change. That’s why we also had an original score produced for the video, which really helps to elevate the production and increase its emotional impact.

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Entrant Company

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Country / Region

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