Vega Awards Arcturus Winner Winner

2022

Metra Rail - Website Redesign & Accessibility Compliance

Entrant Company

Clarity Partners, LLC

Category

Website & Mobile Sites - Best User Experience

Client's Name

Metra

Country / Region

United States

The new Metra site is considered the first step in a transformation in how Metra will communicate with users. The design is clean and simple, with an effort to improve the experience for mobile users (who represent two-thirds of visitors) and, more importantly, customers with visual disabilities. The site is in Level AAA compliance with the Web Content Accessibility Guidelines (WCAG).

Recognizing that most website visitors are looking for service and schedule information, links to that information are prominent at the top of the homepage (and, in fact, every other page). Initially, the service information is being presented as it was displayed on the old site.

The remainder of the website is primarily focused on customer-centric content and telling the story of My Metra, with features highlighting riders, employees, history, and behind-the-scenes looks. Transparency is important, so we continue to provide links to data, budgets, reports, studies, news, board meeting information and other important information.

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