Vega Awards Centauri Winner Winner

2022

The Power of a Conversation

Entrant Company

Bamm Social | Creative Digital Agency

Category

Video / Online Video (Single) - Diversity & Inclusion

Client's Name

America's Dinner Table

Country / Region

United States

Explainer Video for DEI non-profit on Race:

Through the power of conversation, we can achieve an America without racism. Bamm Social is a full-service, a minority-owned digital agency with a primary focus on helping non-profits and entrepreneurs amplify their messaging through business intelligence and branding strategy. Our years of business experience, operations, and marketing coupled with creative and innovative toolsets of graphic design, video and audio skills enable us to guide the client through ideas to implementation. We pride ourselves on finishing the jobs with start with excellence, consideration, creativity, and joy.

Case Study - America's Dinner Table:

Our challenge was to expand the branding and rebranding of Dallas Dinner Table which was founded after the truck dragging death of an African American man, James Byrd in Jasper, Texas. The non-profit received a grant to expand the dinner table experience nationally with a new brand America's Dinner Table. Bamm Social executed the brand discovery, messaging, and creation of the visual identity and built the website.

The Explainer Video:

Our team was challenged to create an explainer video of 60 secs due to a limited budget the non-profit had. As we began our work on the project we recognized the importance of the message and extended the video to 2:30 seconds to share a more well-rounded story. We used characters in the color of the logo to emphasize the branding colors and used facial and voice features to challenge assumptions upon first viewing. This is the purpose of America's Dinner Table experience is to help us all see and hear each other in a safe space, challenge our assumptions and share our lived experiences that would ultimately help us bridge the divides between us. We hope you are inspired and will host a dinner table in your home, office, or community organization.

Credits

Assistant Producer/Script Writer/Stallworth Illustrations, Inc.
Shonna Stallworth
Producer/Editor/Animator/Script Writer
Anna McCoy
Script Writer/ America’s Dinner Table
Dionne Kirby
Brand Strategist/ZTW Media Group
Zira T. Washington
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