Vega Awards Centauri Winner Winner

2022

Plan Your Vote

Entrant Company

Owl Bridge Media

Category

Video / Online Video (Campaign) - Public Service / Activism

Client's Name

Country / Region

United States

The Los Angeles County Registrar-Recorder/County Clerk had to quickly respond to a highly rare and unusual event - the first gubernatorial recall election in nearly 20 years.

In partnership with Los Angeles County, Fenton Communications and Tzunu Strategies, Owl Bridge Media led branding and video production with the Plan Your Vote campaign to mobilize voter education and drive the LA County Electorate to vote early and by mail.

Building upon the success of our Fall 2020 "Every Vote In" campaign with LA County, this year's Plan Your Vote campaign garnered the following results:

- 15.7 million views of digital ads reaching almost 1 million people across LA County.

- 13 languages represented in campaign content.

- 519 broadcast television spots aired in four languages across 12 stations.

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