Vega Awards Centauri Winner Winner

United Kingdom

2022

Profit Hunter: A Force with Nature

Entrant Company

Gravity Global

Category

Digital Marketing (Campaign)

Client's Name

Embraer

Sub-Category

Best Use of Video

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years. Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back! Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority. The new 21/22 Embraer – Profit Hunter campaign ‘A Force with Nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances. This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

2022
United States
PeopleScout | Vega Website Awards 2022 Winner

Entrant Company

PeopleScout

Category

Business

2022
United States
Forum One | Vega Website Awards 2022 Winner
American Council of Learned Societies

Entrant Company

Forum One

Category

Art / Performing Arts

2022
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MINTality Stiftung

Entrant Company

COPE Content Performance Group

Category

Public Service / Activism / Social Impact

2022
United States
500 Designs | Vega Website Awards 2022 Winner

Entrant Company

500 Designs

Category

Podcasts