Vega Awards Arcturus Winner Winner

2022

AARP FWN Winter Fraud Email Campaign

Entrant Company

Thomas ARTS

Category

Digital Marketing (Campaign) - Email Marketing

Client's Name

AARP

Country / Region

United States

AARP Fraud deployed a targeted email campaign where the first of two emails aimed to drive awareness of the top scams reported through the Scam-Tracking Map and reinforce the benefits of this popular tool, as well as the many fraud-prevention services, tools and resources the AARP Fraud Watch Network (FWN) offers to those interested in preventing fraud and scams. This email provided a statistic on shipment scams as well as links to educate recipients on four common holiday scams and how to spot them, including gift card, package delivery, charity and online shopping scams. This email also encouraged recipients to either listen to a podcast episode on The Perfect ScamSM or attend a free webinar. The podcast episode featured charity fraud targeting older people and the free webinar was to teach attendees about how to better protect themselves from common holiday scams as well as various links to AARP Fraud resources and services. The second, follow-up email aimed to encourage recipients to sign up for free Watchdog Alerts in order to stay safe from scams and fraud, especially during the holiday season. This email also provided other links to AARP Fraud resources found on aarp.org.

Credits

AARP Email Marketing Manager
Helisa Whitley
AARP Email Marketing Manager
Lesley Weller
TA Marketing Platform Technologist
Kaely Wolf
TA Marketing Platform Engineer
Amber Keel
TA Associate Account Supervisor
Caroline Peck
TA Copywriter
Kate Weed
TA Art Director
Damon Rasmussen
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