Vega Awards Centauri Winner Winner

2022

It's Your Data, Volume 3

Entrant Company

RackTop Systems

Category

Video / Online Video (Campaign) - Business-to-Business (B2B)

Client's Name

Country / Region

United States

RackTop's "It's Your Data" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, "Medical Records" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it's been stolen. "Intervention" makes light of lax data security measures. "CrazyWall" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, "Snapshots" exposes the fact that the most common ransomware recovery strategy is flawed.

Credits

Talent
Seth Kallick
Production Company
Shine Creative
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