Vega Awards Canopus Winner Winner

2022

Life Swap Gamer vs Farmer

Entrant Company

Vicarious PR

Category

Video / Online Video (Campaign) - Environmental Issue / Awareness

Client's Name

National Peanut Board

Country / Region

United States

Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.

Credits

Co-Founder
Michael Brown
2022
 
Duncan Channon | Vega Website Awards 2022 Winner
Ferrara Candy Co. / SweeTARTS

Entrant Company

Duncan Channon

Digital Marketing (Campaign) - Contests & Promotions

Country / Region

United States

2022
 
Mod Op LLC | Vega Website Awards 2022 Winner
Warner Bros. Interactive Entertainment

Entrant Company

Mod Op LLC

Social Media (Campaign) - Games / Games-Related

Country / Region

United States

2022
 
Cepheid | Vega Website Awards 2022 Winner

Entrant Company

Cepheid

Video / Online Video (Single) - Best Use of Visual Effects / Motion Graphics

Country / Region

United States

2022
 
Affinity Creative Group | Vega Website Awards 2022 Winner

Entrant Company

Affinity Creative Group

Website & Mobile Sites - E-Commerce

Country / Region

United States