2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Environmental Issue / Awareness
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Duncan Channon
Digital Marketing (Campaign) - Contests & Promotions
Country / Region
United States
Entrant Company
Mod Op LLC
Social Media (Campaign) - Games / Games-Related
Country / Region
United States
Entrant Company
Cepheid
Video / Online Video (Single) - Best Use of Visual Effects / Motion Graphics
Country / Region
United States
Entrant Company
Affinity Creative Group
Website & Mobile Sites - E-Commerce
Country / Region
United States