Vega Awards Centauri Winner Winner

2022

What If

Entrant Company

Underknown

Category

Video / Online Video (Campaign) - Science

Client's Name

Country / Region

Canada

What If’ takes viewers on an epic journey through hypothetical worlds and possibilities via 5-10 minute stories that ask wild questions like “What if you were swallowed by a whale?” and “What if we dumped all our trash in volcanoes?” - and come alive with answers based on factual science-driven data. The show currently has 40 million followers and averages over 300 million views a month across platforms. A futuristic TV drama-doc series based on the web series is currently in development from visionary physicist Michio Kaku and director, writer, and producer Brad Peyton.

‘What If’ is one of five attention-grabbing, factual web series produced by award-winning digital media company, Underknown. Available in up to 10 different languages, each series searches for the underlying truth of how our world operates and how it came to be. By exploring complex subjects in fun and engaging ways, Underknwon has attracted the interest of millions of followers newly engaged in science - all with the goal of making the planet a better place. Underknown now boasts over 50 million followers, 648 million average views per month, and over 19 billion total views to date.

Credits

Senior Producer / Showrunner
Maryna Hordiienko
Story Developer
David Boda
Senior Editor
Jacob Schantz
Writer
Trevor Silverstein
Content Strategist
Saida Mirzalimova
Voiceover Artist
Peter Schmiedchen
Senior Manager Production
Kareem Hassanien
Managing Producer
Koula Bouloukos
CEO at Underknown
Steve Hulford
Chief Creative Officer
Raphael Faeh
VP of Video
Peter Schmiedchen
VP of Operations
Cristina Caballero
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