Vega Awards Centauri Winner Winner

2022

Resolve the Climate Crisis with the upcoming Planet App

Entrant Company

Vexquisit Studio

Category

Video / Online Video (Single) - Environmental Issue / Awareness

Client's Name

CLIMATE ACTION SYSTEMS

Country / Region

Germany

We proudly present the Planet App teaser that has been online since last summer.

As a vegan motion design studio, the climate crisis is a topic that is very related to veganism. So we were very excited and flattered to be called in to help Climate Action Systems with a teaser animation for the Plant App and through it a soft introduction to the market.

Through this teaser, we explain how the Planet App - will be a powerful tool for people who want to take action, get together, join efforts, and end the climate crisis.

The animation is a mix of voice-over and typography-driven. The typography highlights the keywords.

The visual style is friendly-looking illustrations, minimal and direct so it is easy to comprehend. Mainly having a hand-drawn feel. Whenever a representation of people is illustrated, there should be a combination of ethnicities. This will allow the video to feel inclusive and welcoming to all

audiences.

In order to keep a minimal design, we don't show the app screens but abstracted illustrations to let the audience focus on the message.

The colors use chromatic psychology to reinforce the mood and message of each scene.

The composed music and sound design, designed to drive up excitement in potential users.

Credits

Branding
Agency Vertical Loop
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