KBC

KBC Bank Ireland were on a mission to challenge banking norms by shaping innovation around customers’ lives. WONDR were tasked with reimagining KBC’s digital home and placing tangible benefits at the heart of every interaction, page and journey. The result of our work resulted in a 30% conversion increase across the site.

To ensure the new website represented and delivered for each business and technical unit within KBC Bank, WONDR hosted a series of workshops. This allowed us to collaborate in defining the vision, needs and functionality of the experience, encompassing customer journeys, challenges and barriers, compliance requirements and underlying technology and infrastructures.

Through these workshops all financial products, offerings and services were considered. Their existing customer journeys were reviewed, revealing strengths, weaknesses, gaps and opportunities for innovation. At the end of the workshop process the project had a detailed and actionable map of findings, recommendations and technical requirements. These workshops acted as a clear guide throughout the project.