2021
Entrant Company
Category
Client's Name
Country / Region
Summary
Despite a world challenged by Covid and lockdown and an
industry that focuses on physical events, Embraer, a regional
jet manufacturer based in Brazil added more activities to its
multichannel campaign than previous years.
Physical events were replaced by virtual online events,
webinars, demonstrations, industry gatherings and physical
experiential activities were replaced by video, VR/AR and
animation. The outcome is that this new way of interacting with
customers has been so successful there will be no turning back!
Aviation manufactures are being challenged by airline operators
trying to understand the dynamics/profitability of air travel post
covid and how to achieve their environmental targets as climate
change becomes the world’s number one priority.
The new 20/21 Embraer – Profit Hunter campaign ‘A force with
nature’ addressed this appetite and provided content across all
platforms to satisfy what can only be described as an insatiable
appetite for thought leadership in unprecedented circumstances.
This campaign deserves to win because the campaign adapted
quickly from previous go to market campaigns to fit the new
reality of Covid and in so doing outperformed not only all
previous campaigns but all other manufacturers campaigns
including the giants, Boeing and Airbus.
Entrant Company
NotReal
Video / Online Video (Single) - Best Use of Visual Effects / Motion Graphics
Country / Region
Argentina
Entrant Company
Perfect Search Media
Digital Marketing - SEM Campaign
Country / Region
United States
Entrant Company
Firmseek
Website - Law & Legal Services
Country / Region
United States