Vega Awards Centauri Winner Winner

2021

Boutique Boss

Entrant Company

316 Strategy Group

Category

Video / Online Video (Single) - Retail

Client's Name

A-List Fashion Boutique

Country / Region

United States

A bigger-than-life personality operating a fashion boutique in small-town America. Amanda Hadenfeldt has quietly been building a following across the country. Offering personal styling to customers in New York City, Miami, and Chicago Hadenfeldt is defying the odds and building an online fashion empire. A-List Boutique in Grand Island, Nebraska is as charming as it is edgy, just like its owner. The Boutique Boss, as many are calling her, has a private VIP list of customers throughout the country. The fashion industry is taking note and so is Hadenfeldt's customer base who appreciate her home-spun-midwestern-glam look and vibe. This video gives a behind-the-scenes look into the life of Amanda Hadenfeldt and her role as the Boutique Boss.

Credits

316 Strategy Group
Joseph Kenney
316 Strategy Group
Matt Tompkins
316 Strategy Group
Tracy Gardner
316 Strategy Group
ELizabeth Kenney
316 Strategy Group
Ben Tompkins
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