BAHCO Heroes

BAHCO is Europe’s leading brand of professional hand tools. The company has

a distinguished history spanning 165+ years and is known for its high manufacturing quality, design, innovation and comprehensive catalogue (24.000+ products).

Approaching 2020, it wanted to tell a story that could reflect BAHCO’s excellence across multiple industries and strike a chord with both internal and external audiences.

For this, it was necessary to create powerful and exciting content that could manage to convey a sense of passion around different industries and how the tools are used.

To do so, Ulled worked with the client to identify and showcase the stories of professionals who are at the top of their field and who, even in the most extreme environments, can be seen relying on BAHCO products for their activity. These are the ‘BAHCO Heroes’.

Taking the format of short intimate videos with a documentary-like feel, the stories are told in direct speech and feature a Hero/Hero team per video. These range from carpenters to COVID researchers, scientific scuba-divers, racing drivers, acrobatic pilots and counting. The stories are a celebration of each Hero’s achievements and show the versatility of BAHCO tools in very different and demanding contexts.