Swiss Cheese: Moments of Shared Happiness

Switzerland Cheese Marketing is a non-profit organization that promotes the different varieties of Swiss Cheese around the world. As its trusted partner in the competitive Iberian market, Ulled is in charge of creating memorable campaigns to win over consumers and reinforce Switzerland cheese profile as premium in taste, quality and authenticity.

Looking to attract a younger audience, Switzerland Cheese looked to give a funny, quirky twist to communications. In this context, we produced a set of three mini-videos (5-7”) in stop-motion format for social media.

1. Video featuring Emmentaler AOP

Published on the occasion of Saint Valentine's Day with a draw to win an exclusive Emmentaler-themed ceramic plate by artist Raffaele Machionda. Miniature alpinists climb mountains of cheese to conquer love!

2. Video featuring Tête de Moine AOP

Published on the occasion of Mother’s Day along with a draw to win 3 Tête de Moine AOP and 3 girolles (special device to cut this type of cheese). Tête de Moine is originally presented as a ‘cheese flower’ and the video plays with this idea.

3. Video featuring Appenzeller®

Published to mark the beginning of Summer and to celebrate the season of ‘Alpage’, when the Swiss cows ascend to the Alps to graze freely on the wildflowers and grasses of the mountain pastures. This is the secret behind Appenzeller®, and a draw was created to win plenty of this lesser-known cheese variety.